Hey, Juliana. Most of the time, when people ask me to read an article, I dread it because it is either too obvious or unnecessarily complicated. I don't know how you did it, but you've managed to put together something that is profoundly insightful (more valuable than most books I've read) while still being very approachable. I have known you for years, but this article has taken my appreciation for you to a whole new level.
you are going to make me cry on a Thursday at lunch ahahhahaah, but hey this means a lot to me and I am glad I was able to create something that while can be a bit more complex is still approachable and inclusive. I've been spending a lot of time improving my writing over the last years.
This is very thought provoking, Juliana. It seems so obvious once I've read through it but its amazing that no one is talking about this. I guess it is simply easier to measure that last 5% of the journey. Thank you for sharing this, concepts like Brand Moments, Contextual Experience Debt, Perception-Led Segmentation are a total game changer and should be included in conversations about brand measurement.
On point. I think you're helping in the crucial work of naming the subtle but essential aspects that drive behavior. It's much easier to just use ready-made terms from analytical tools and just call it a day, but not very helpful if we're trying to attain some understanding. I'm also looking forward to learning more about this framework.
Hey, Juliana. Most of the time, when people ask me to read an article, I dread it because it is either too obvious or unnecessarily complicated. I don't know how you did it, but you've managed to put together something that is profoundly insightful (more valuable than most books I've read) while still being very approachable. I have known you for years, but this article has taken my appreciation for you to a whole new level.
you are going to make me cry on a Thursday at lunch ahahhahaah, but hey this means a lot to me and I am glad I was able to create something that while can be a bit more complex is still approachable and inclusive. I've been spending a lot of time improving my writing over the last years.
You are killing it.
This is very thought provoking, Juliana. It seems so obvious once I've read through it but its amazing that no one is talking about this. I guess it is simply easier to measure that last 5% of the journey. Thank you for sharing this, concepts like Brand Moments, Contextual Experience Debt, Perception-Led Segmentation are a total game changer and should be included in conversations about brand measurement.
Thank you so much, Vikram! I plan to create more content and share some templates soon, this is just the first time I decided to publish this work.
Awesome, I look forward to this series!!
On point. I think you're helping in the crucial work of naming the subtle but essential aspects that drive behavior. It's much easier to just use ready-made terms from analytical tools and just call it a day, but not very helpful if we're trying to attain some understanding. I'm also looking forward to learning more about this framework.